New CEO for Sharp Electronics Europe

1 April 2009 Hiroshi characterized as Chairman and CEO of Sharp Electronics Europe responsible. This is responsible as CEO Europe, the European business of the Sharp factory in France, Poland, Wales and Spain. The 51-year-old Japanese company since 1982 and was at least as Chief Sales Officer is already one of the managing director of Sharp Electronics Europe and president of the Business Solar Systems and consumer electronics. Previously he was Managing Director of Sharp Electronics in the UK.

"With 32 per cent share in total Sharp overseas business in 2008 is one of Europe's most important markets for our company. My goal is to establish the importance of Europe as a market of the future for Sharp in the core business areas, LCD TV, Solar Systems and Document Solutions to further promote and develop - together with my colleagues in the 2,600 in 39 European countries, "said Hiroshi.

"At the high dynamics of the target markets in Europe and the resulting change in the distribution patterns, we have an extensive reorganization responds. In the past year were, therefore, simplified processes, new business segments are defined and pushed the Europeanization. That means in the core business areas to create a vertical corporate structure, with the goal of a consistent pan-European market-orientation and distribution to install. This development, we will push ahead to even more efficient, faster and more targeted markets, and European demands to operate, "said Hiroshi.